Interested in starting your own entrepreneurial journey in food and beverage but unsure what to expect? Then read up on our interview with Kevin Robinson, CEO of Got Da Juice, located in Jersey City, NJ, USA.
What's your business, and who are your customers?
Got Da Juice provides good quality and nutritious cold-pressed juices that revitalizes the energy your body demands. We provide delicious juices that not only boost your health but improve your lifestyle. Our customer base is targeted toward newcomers looking for new ways to improve their health and well-being.
Tell us about yourself
In the year 2020, I went to my annual physical, where I was told the news that I had very high blood pressure and because of my family's history of diabetes and high blood pressure, my doctor informed me of the risk to my health if I did not change my diet. I knew after that I had to take my health more seriously. I knew the benefits of juicing would improve my overall health. I started the new year doing a 7-day juice cleanse. It was difficult at first, and it became easier as the days went by. I noticed changes in my energy and improvements in my mental clarity and mood, and I also experienced weight loss. Friends started seeing an improvement in my health and asked me what I was doing differently. I let them know I was juicing, and some of them were intrigued by it and wanted to try the juices I made. I received great feedback from them, and one of my friends mentioned that I should start my own juice business, which triggered me to research starting my own business.
On January 25, 2021, Got Da Juice was created. Three months later, I went to my annual physical, and my doctor informed me that "my numbers were low...." I was confused about what that meant and asked him if that was bad. He then turned around, told me this was great news, and asked me what I had done differently. I told him that I had started juicing more. I then knew that juicing was very beneficial, and I was able to educate others based on my experience. When customers provided me feedback on how my juices improved their health, that showed me that my juices could make a difference in people's lives.
What's your biggest accomplishment as a business owner?
Some people were skeptical of trying my juices because it was something new to them, and since they were healthy, they judged how they would taste. Once they tried the juices, I received great feedback on how fresh and delicious they tasted.
What's one of the hardest things that comes with being a business owner?
Starting your own business was definitely hard work, dedication, and long hours but it was all worth it when I saw people's reactions and received great feedback.
What are the top tips you'd give to anyone looking to start, run and grow a business today?
- Put yourself out there- you never know what you're capable of.
- Learn from others, find mentors and surround yourself with like-minded people that can help guide you in your journey.
- Network, Network, Network!!- This helps with building your confidence, building relationships, gaining knowledge, connecting with other businesses, and helps to establish new opportunities.
Where can people find you and your business?